Tips for Builder Web Sites Agawam MA

There’s no question that a builder’s Web site is his top marketing tool for reaching today’s home buyer. Here are three tips to boost your Web presence:

Optimize your site. People don’t search for a builder’s name; they search for “new homes Atlanta.” Your goal is to have your site come up at least on the first page of search results, says Carol Flammer, managing partner of ?mRelevance, an Atlanta-based online and social media marketing firm. The best way to do that is to keep your site fresh and relevant, “not just updating listings,” Flammer says. Check your site’s tracking report to see what search terms people use to find your site, and make sure the content on your site incorporates those terms. You also want plenty of external links to relevant Web sites. The good news is that if you don’t have the skill set to do this yourself, there are plenty of companies that do.

Lose the flash intros. For Internet users without high-speed access, flash intros can take a significant amount of time to load—and we all know how impatient Web surfers are. “Nobody cares,” says Brian Flook, president of Hagerstown, Md.–based Power Marketing and Advertising, which specializes in online marketing for home builders. “They were cute five years ago. If you have to have a button that says, ‘Skip this,’ just skip it.”

Plus, Flash applications repel spiders that crawl through Web sites and fetch pages for search engines. Lose ’em.

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