Ten Most Common Sales Mistakes Agawam MA

Source: REMODELING Magazine
Publication date: May 1, 2006

By Mark Richardson

Learning takes place in many ways. Most often, we introduce something new or we learn by imitating a best practice, step-by-step. Sometimes, however, we can make the most progress just by learning to avoid mistakes. That's especially true when it comes to sales performance. Everyone has something to gain from correcting errors — even veteran sales-people, who often and without realizing it fall into habits that are detrimental to their success.

Over the years, I've compiled the following list of Top 10 mistakes to avoid. Salespeople should check this list from time to time to make sure they aren't backsliding. Eliminating even a few of these mistakes can dramatically improve your sales performance.

Judging the book by its cover. Salespeople who prejudge prospects by the car in the driveway or the condition of the home's exterior often lose out on some of the best clients. Instead of making judgments based on appearances, rely on a consistent sales process to inform your opinion.

Not asking for the business. Prospects want to work with people who genuinely want their business. Homeowners have no way of evaluating your level of interest. Don't assume that just by showing up you've made your interest clear. You have to ask for the opportunity to work with them.

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