Television Advertising in the Home Improvement Business Agawam MA
Making television advertising work in the home improvement business in Agawam is a challenge, but find the formula that works and it can be a scaleable lead source that builds your brand like nothing else.
Champion Broadcasting System, Inc.
(617) 523-6700
(617) 523-6700
60 Temple Place, 2nd Flr.
Boston, MA
Boston, MA
Massachusetts Broadcaster Association
(800) 471-1875
(800) 471-1875
43 Riverside Avenue, PMB 401
Medford, MA
Medford, MA
Boston Magazine
(617) 262-9700
(617) 262-9700
300 Massachusetts Avenue
Boston, MA
Boston, MA
Brill Academic Publishers, Inc.
(617) 263-2323
(617) 263-2323
153 Milk Street, 6th Flr.
Boston, MA
Boston, MA
Potter Ruiz Advertising and Communications
(781) 646-3454
(781) 646-3454
37 Robin Hood Road
Arlington, MA
Arlington, MA
Greater Media Boston
(617) 822-9600
(617) 822-9600
55 Morrissey Boulivard
Boston, MA
Boston, MA
New England Newsclip Agency, Inc.
(508) 663-1920
(508) 663-1920
Five Auburn Street
Framingham, MA
Framingham, MA
WGBH
(617) 300-2401
(617) 300-2401
One Guest Street
Boston, MA
Boston, MA
WHDH-TV, Channel 7
(617) 725-0777
(617) 725-0777
7 Bulfinch Place
Boston, MA
Boston, MA
Holland-Mark
(617) 247-1111
(617) 247-1111
727 Atlantic Avenue, Suite 500
Boston, MA
Boston, MA
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Television Advertising in the Home Improvement Business
Source: REPLACEMENT CONTRACTOR Magazine
Publication date: September 1, 2007
By John Stevens
THINGS TO REMEMBER- Spend too little on your initial buy, and your frequency will never reach critical mass. You'll write off TV without a fair test.
- Don't buy spots, buy impressions. An “expensive” spot may deliver a lower cost per thousand in your demographic than a “cheap” spot.
- Talk to competing sales reps. Learn all you can about spot availability. In some markets, car dealers run their spots early in the month. You can buy cheaper when the car dealers are silent. And plan for a TV hiatus during political season.
- Frequency is critical. Five spots in the same program to the same audience in a week will likely produce better results than 10 spots run-of-station — spots that reach a bigger audience but not often enough to reach critical mass. Buy commercials in two-week flights rather than a lighter schedule for a month.
- Low-involvement programming is best for direct response. Go with Oprah, local news, or a Saturday afternoon movie, not the season final episode of 24.
Finally, don't buy your television schedule, sell it.
Station sales managers have broad discretion.