Signage Do's and Don�ts Northampton MA

Source: REPLACEMENT CONTRACTOR Magazine
Publication date: July 1, 2006

By Diane Kittower

Suppose you could parlay a current job into additional business by spending just $4. Sound worthwhile? So why aren't you putting up jobsite signs?

“It's not expensive, compared to advertising and the Yellow Pages,” says Bill Hughes, president of Medallion Window and Door in Fayetteville, Ga. And another sign proponent — ABC Seamless of Northeast Ohio, in Fredericksburg — buys signs in bulk every few years at $4 a pop, says marketing coordinator Ann Peterson Miller.

So, what should you put on them?

Oliver Schreiber, sales manager for Medallion's Maryland office in Forestville, says his company's double-sided 22-inch-by-30-inch signs (see photo) have a logo, a list of the products Medallion installs, and the most critical information: the company telephone numbers.

Making the sign visible to traffic from both sides of the street is important, says Tyrell MacGregor, managing director of consultant Footbridge Media in New York. He points out that a double-sided sign is more expensive but wins more drive-by visibility. Make it easy to read, he advises, especially the phone number.

Some contractors like to put signs up as soon as the contract is signed.

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