How to Market to the Article Distribution Market Agawam MA

Author: Kenji Sakamoto

Marketing for article distribution is more than just achieving mechanical perfection; that is expected. There is a distinction between writing for the market and marketing to the market itself. These two disparate concepts are often confused with each other; creating a frustrating experience for not only the writer, it annoys the publisher. The key to understanding the market is writing with the sole intention of article distribution. Satisfying the publisher is fundamental, because the publisher knows their market. As a professional writer, it is not only necessary to write to the publisher's specifications, it is absolutely required.

As Moliere said: “Writing is like prostitution. First you do it for love, and then for a few close friends, and then for money.” Marketing, on the other hand, is all about the money. The sooner the writer grasps that concept, the more likely they will sell their article.

Writing for article distribution is different than writing a story. A well-crafted story invites the reader to suspend their disbelief and engages them; each word drawing the reader deeper into the unknown. It is an intimate experience. A well-crafted article, however, is written for a critical – and often a more knowledgeable – audience. An article generally presents a problem; and, by logical argumentation and expository analysis, offers potential solutions.

For example, in this particular case: marketing to the article distribution market is the problem. To understand the problem, deconstruct the premise and define the terms. What precisely, is the market? Simply, it's the publisher. Write to the publisher's specifications and they are more inclined to buy the article. This doesn't mean to ignore the readership, or that the article has to be dull, or lack entertainment value. These are selling points, however, not marketing points.

There are a number of references which detail the writer's markets, both in print media and online. Market to the market by contacting the publishers with a receptive audiences and known need for experienced, professional writers. The writer's job is to write – to specification – for article distribution, let the publisher handle the article distribution market.

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Article Source: http://www.articlesbase.com/article-marketing-articles/how-to-market-to-the-article-distribution-market-1128757.html