Establishing a Digital Signage Network Northampton MA

Source: PRO AV Magazine
Publication date: November 1, 2006

By Mike White

Frequently bandied about by potential customers and systems integrators alike, “digital signage” is a common buzzword these days in the pro AV industry. But despite its growing popularity, the term is as blurred as “multimedia” was in the early 1990s.

For this article, we'll define digital signage as the delivery of desired content to specific audiences at the right time. While this definition may seem overly simplistic, the implementation of a digital signage network is anything but. In fact, successful design and implementation of such a network requires knowledge of more technologies and supporting tools than just about any other AV project.

As a systems integrator, how do you know if digital signage is right for you? First, you'll need to build trusting relationships with long-term accounts. Because digital signage projects often require a leap of faith, you'll also need strong references to help skeptical customers overcome fear of the unknown.

For more than 15 years, the University of Tennessee (UT) in Knoxville has been a solid customer for Multi-Media Solutions, a full-service AV systems integrator, also based in Knoxville. Its recent project at the University of Tennessee's Football Hall of Fame provides a good framework to illustrate the four phases of any digital signage project. Let's take a look at how to set up a digital signage project step by s...

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